This is a mistake. It demonstrates a very shallow, one-sided view.
(cartoon from xkcd.com)
Talk to most people in social media for example, and they’ll tell you the truth. What they’re doing is looking for, and responding to resonance, not influence.
What all of us seek in social media is Resonance.
The influence part happens afterwards.
In social media, you can’t influence someone unless they want to be influenced.
Guess what… if traditional media had understood the need to find real resonance with its market, it wouldn’t be in the situation it is today.
Resonance. It’s what creates meaning. Just like the rice here.