I’m very excited to be attending the Mom 2.0 Summit in Houston, Texas from February 18-20. The schedule of events is chock full of sessions that I want to learn from.
I think this conference is one which really does enlighten all parties – marketers and ‘moms’ – on how the other operates. I regularly hear complaints from both sides – it seems there are as many different expectations as there are companies and bloggers. I’m looking forward to seeing both sides have an opportunity to describe their experiences, and make recommendations that lead to even better relationships.
I’m even more excited to have been invited to share my insights as part of the panel for the f first professional session of the conference. In the session we’ll be discussing setting a strategic path for your blog through creating a marketing plan and SMART objectives that are both trackable and achievable. I’ve been thinking for about a month now on exactly the best way for me to support the session with additional materials – and I’m considering doing an e-workbook for attendees to use in creating their own marketing plans.
I’m about to plan all my travel arrangements and start thinking about what I’d like to achieve from this conference. I have had a number of women tell me that Mom 2.0 was the best conference they’d attended last year. I firmly believe that with the schedule and talented women I’m lucky to be surrounded by leading these sessions, and the amazing array of women and companies who will be attending, 2010 will be just as successful.
I’m looking forward to getting along and meeting all the exciting, inspiring women who will be there. Will I get to meet you?